SPP wins Emmy Award for Talkin’ Money

2015-12-08 Written by SPP_wordpress

The National Academy of Television Arts and Sciences has awarded Steve Procko Productions an Emmy Award in the Educational Programming category for its Talkin’ Money Financial Literacy Educational Video program.

SPP was nominated in two categories, for Educational Programming and for Steve Procko as the editor of the series.

Talkin’ Money is an educational video series that helps teach financial literacy to millennials. Distribution of first season’s episodes to high school and college-aged young adults throughout the United States and Canada will be provided through two separate distributors: Learn360 and SAFARI Montage.

Learn360 serves more than 25 million students in over 25,000 schools across the United States and Canada.

SAFARI Montage provides K–12 school districts with a fully integrated Digital Learning Platform, including a Learning Object Repository, Video Streaming Library, and IPTV & Live Media Streaming, designed to handle video efficiently. SAFARI Montage’s core solutions are presently being used successfully in over 600 U.S. school districts comprising 11,000 schools.

When polled, the vast majority of adults will tell you that they were never taught the thing they needed to know about money when they were in high school, and, they wished they had the knowledge to be financially literate at a young age.

Talkin’ Money maintains a website at http://www.talkinmoney.org

Educational Videos, Emmy Award, Financial Literacy, Kids, Programming

Digital Learning Platform, Educational Programming, Emmy Award, Steve Procko Productions

DRTV Commercial for Hoodeez by SPP

2015-11-18 Written by SPP_wordpress

SPP recently finished production on a DRTV campaign for Hoodeez.

Hoodeez is a fun, new pet that when folded up is a pillow, but unfolds into a cool hoody.

The one day location shoot featured kids with all different Hoodeez friends and demonstrates the unique characteristics of the direct response product.

This kind of production fits a pretty specific formula of accomplishing a finished 2 minute direct response commercial in a one-day shoot. This kind of production allows for the most cost-effective approach to launching direct response products.

SPP handled all aspects of production from script the post production.

Direct Response, DRTV, Kids, Toys

Location Shooting for Boogie Board Sync

2015-09-01 Written by SPP_wordpress

SPP recently completed a series of instructional videos for Boogie Board Sync.

The multi-day shoot took place in and around Cleveland, Ohio and featured lifestyle scenes of people using the innovative Bookie Board Sync tablet in many different settings. Additionally, a day was spent shooting a detailed instructional video near the company’s headquarters in Kent, Ohio.

Lifestyle footage will be used in conjunction with an upcoming product launch campaign on Home Shopping Network.

Direct Response, hard goods, Instructional Video

SPP Produces DRTV Campaign for OrthoShock

2015-08-05 Written by SPP_wordpress

The OrthoShock test lab was the location for a new series of DRTV commercials for OrthoShock, an orthotic shoe insert.

Featuring spokesperson David Jones, the test lab set was built in a South Florida studio.

One particularly interesting aspect of this product was that it contains a non-newtonian property to absorb impact. When you hit the surface of the liquid with a hammer, amazingly, it rebounds! To illustrate this property, SPP created a pool with hundreds of gallons of non-newtonian fluid for a Mr. Wizard-style demonstration. Spokesperson Jones jumps into the pool of fluid and actually runs on its surface for a dramatic climax to the commercial.

SPP handled the full production from script through post production.

Direct Response, DRTV, hard goods, Infomercial

SPP Enters Into National Distribution Agreement for Talkin’ Money

2015-07-18 Written by SPP_wordpress

Steve Procko Productions has entered into two national distribution agreements for Talkin’ Money the financial literacy video series it is currently producing.

The distribution of first season’s episodes to high school and college-aged young adults throughout the United States and Canada will be provided through two separate distributors: Learn360 and SAFARI Montage.

Learn360 serves more than 25 million students in over 25,000 schools across the United States and Canada.

Talkin’ Money is targeted to millennials, teaching the tenants of financial literacy. Each episode presents crucial personal finance topics, correlated to National Standards in K-12 Personal Finance Education, in familiar every day ways, to help give millennials the knowledge and skills to manage their personal finances.

These are the standards that every high school graduate should know. Ask yourself – What did you know about money when you graduated from high school? The producers of Talkin’ Money feel that learning about money shouldn’t make you feel fried!

Educational Videos, Financial Literacy, Kids

SPP Produces DRTV Campaign for Shape Skirt

2015-06-10 Written by SPP_wordpress

A stylish skirt that also provides slimming and shaping characteristics? What’s not to love?

This DRTV 2-Minute commercial introduced the world the ‘Shape Skirt’ a stylish skirt from the makers of Jeaneez. Shape Skirt features unique body shaping and sculpting capabilities that no other skirt has. The objective of this commercial was to introduce Shape Skirt in a fun, fashion-forward way.

Shape Skirt is a perfect example of successful DRTV. It falls in the perfect 3/$19.95 price category and looks good. When looking at products that might have a successful ‘As Seen On TV’ campaign, this price point hits the ‘sweet spot’. The Call-To-Action (CTA) builds the offer from the initial one for 19.95 to one consumers can’t resist with a Buy One, Get Two Free offer. When crafting a DRTV spot, the approach taken in the CTA is critical – sometimes we recommend testing multiple offers to find the one that performs the best. Many factors can come into play with regards to the positioning of the offer and this is where experience and knowledge of these techniques can make or break the campaign

Shot on location, and in a green-screen studio setting, the spot was written, directed and edited by Steve Procko.

Direct Response, DRTV, Fashion, Infomercial

Tennis Legend Boris Becker and Magic Copper.

2015-05-31 Written by SPP_wordpress

What’s New – SPP produces infomercial for ‘Magic Copper’ with tennis legend Boris Becker.

SPP recently completed production a both a short and long-form DRTV commercial for the Magic Copper/Elite Copper brand of sportswear compression products. SPP provided full creative services from script development through post production for this production.

This is a long-form infomercial, timing in at 14:15. The creative approach was to feature tennis legend Boris Becker and NFL network personality Barry LeBrock on a set court side. The locations used in this shoot was the Delray Beach Tennis Center, home to many tennis championships, an upscale mansion in Fort Lauderdale as well as mountain bike trails, parks, medical offices and more.

Tennis Legend Boris Becker and Director/Cameraman Steve Procko lining up shots for Magic Copper/Elite Copper. Note the GoPro Hero 4 mounted to the racquet and stage in the foreground on the court.

When working with sports personalities, each has their own specific needs and requirements. For the most part, they all have a limited amount of time that they can be available for production. It is critical that the production company be very organized in the approach of each shoot day in order to maximize the amount of shots accomplished.

For this shoot, Mr. Becker was available for two days of production – one for the tennis stadium location and on for lifestyle shots, representing him in his home. In addition, many scenes were shot in both English and German for use during the production european roll-out.

Additionally, Director/Cameraman Steve Procko used five different cameras configured for a number of different situations from high-end Sony broadcast cameras to GoPros rigged on a tennis racquet. The GoPro provided some iconic shots within the infomercial of Mr. Becker hitting on the Delray Beach Tennis Center’s championship courts

Tennis Legend Boris Becker hitting with racquet equipped with a GoPro Hero 4

Elite Copper products combine copper and magnetic therapy into compression sportswear garments for the wrist, elbow, back knee and ankle.

The commercials were being run world wide, with initial runs in Europe and the United States.

Demo Reel, Direct Response, DRTV, Infomercial, Personality

Case Study – Necknapperz

2015-05-03 Written by SPP_wordpress

Necknapperz is a unique pillow cushion that flips with a zip to a plush kid’s toy. This 2 minute DRTV campaign was produced from script thru post by SPP.

SPP has produced many ‘As Seen On TV’ campaigns for kids and toys. This genre of DRTV spot ha some very specific requirement in order to pass the strict rules of the major children’s television networks.

For Necknapperz, SPP felt a fun, music driven approach was the right combination for success. The music score was custom created and casting required kids with strong dance backgrounds.

The project was shot in one-day with a home location interior providing the stage for most of the scenes. In addition, the dance sequences were also shot on location on a large portable green screen.

Direct Response, DRTV, Kids, Toys

Case Study – Bangs-To-Go

2015-05-03 Written by SPP_wordpress

Bangs-To-Go is a unique hair extension built into an easy to use headband.

This 2 minute direct response commercial is an example of a great product with a terrible price point. Traditionally, 2 minute DRTV commercials need a price point the falls in around 19.95 to be a success. This product has a price point at more than $100. The only approach that will work for this kind of price, is a ‘Try It For Free For 30 Days Offer” which allows the consumer to try the product and when the thirty day timeframe is up, they are charged for the purchase.

Direct Response, DRTV, Fashion

Case Study – Uglu

2015-05-03 Written by SPP_wordpress

Uglu was a highly successful campaign written and produced by SPP. The commercial features spokesperson David Jones in the Uglu testing lab set, trying the many different ways to use Uglu.

Products like this require great demos to represent to the audience how the product works. Traditionally, the demos build to a ‘wow’ demo, in this case, sticking the spokesperson to the wall!

Uglu enjoyed several years of success as an ‘As Seen On TV Product’, and SPP produce to other commercials with spokesperson David Jones for this product.

Direct Response, DRTV, hard goods

Steve Procko Productions, LLC.