Posts in category DRTV

DRTV Commercial for Hoodeez by SPP

SPP recently finished production on a DRTV campaign for Hoodeez.

Hoodeez is a fun, new pet that when folded up is  a pillow, but unfolds into a cool hoody.

The one day location shoot featured kids with all different Hoodeez friends and demonstrates the unique characteristics of the direct response product.

This kind of production fits a pretty specific formula of accomplishing a finished 2 minute direct response commercial in a one-day shoot. This kind of production allows for the most cost-effective approach to launching direct response products.

SPP handled all aspects of production from script the post production.



SPP Produces DRTV Campaign for OrthoShock

The OrthoShock test lab was the location for a new series of DRTV commercials for OrthoShock, an orthotic shoe insert.

Featuring spokesperson David Jones, the test lab set was built in a South Florida studio.

One particularly interesting aspect of this product was that it contains a non-newtonian property to absorb impact. When you hit the surface of the liquid with a hammer, amazingly, it rebounds! To illustrate this property, SPP created a pool with hundreds of gallons of non-newtonian fluid for a Mr. Wizard-style demonstration. Spokesperson Jones jumps into the pool of fluid and actually runs on its surface for a dramatic climax to the commercial.

SPP handled the full production from script through post production.

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SPP Produces DRTV Campaign for Shape Skirt

A stylish skirt that also provides slimming and shaping characteristics? What’s not to love?

This DRTV 2-Minute commercial introduced the world the ‘Shape Skirt’ a stylish skirt from the makers of Jeaneez. Shape Skirt features unique body shaping and sculpting capabilities that no other skirt has. The objective of this commercial was to introduce Shape Skirt in a fun, fashion-forward way.

Shape Skirt is a perfect example of successful DRTV. It falls in the perfect 3/$19.95 price category and looks good. When looking at products that might have a successful ‘As Seen On TV’ campaign, this price point hits the ‘sweet spot’. The Call-To-Action (CTA) builds the offer from the initial one for 19.95 to one consumers can’t resist with a Buy One, Get Two Free offer. When crafting a DRTV spot, the approach taken in the CTA is critical – sometimes we recommend testing multiple offers to find the one that performs the best. Many factors can come into play with regards to the positioning of the offer and this is where experience and knowledge of these techniques can make or break the campaign

Shot on location, and in a green-screen studio setting, the spot was written, directed and edited by Steve Procko.

Tennis Legend Boris Becker and Magic Copper.

What’s New – SPP produces infomercial for ‘Magic Copper’ with tennis legend Boris Becker.

SPP recently completed production a both a short and long-form DRTV commercial for the Magic Copper/Elite Copper brand of sportswear compression products. SPP provided full creative services from script development through post production for this production.

This is a long-form infomercial, timing in at 14:15. The creative approach was to feature tennis legend Boris Becker and NFL network personality Barry LeBrock on a set court side. The locations used in this shoot was the Delray Beach Tennis Center, home to many tennis championships, an upscale mansion in Fort Lauderdale as well as mountain bike trails, parks, medical offices and more.

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Tennis Legend Boris Becker and Director/Cameraman Steve Procko lining up shots for Magic Copper/Elite Copper. Note the GoPro Hero 4 mounted to the racquet and stage in the foreground on the court.

When working with sports personalities, each has their own specific needs and requirements. For the most part, they all have a limited amount of time that they can be available for production. It is critical that the production company be very organized in the approach of each shoot day in order to maximize the amount of shots accomplished.

For this shoot, Mr. Becker was available for two days of production – one for the tennis stadium location and on for lifestyle shots, representing him in his home. In addition, many scenes were shot in both English and German for use during the production european roll-out.

Additionally, Director/Cameraman Steve Procko used five different cameras configured for a number of different situations from high-end Sony broadcast cameras to GoPros rigged on a tennis racquet. The GoPro provided some iconic shots within the infomercial of Mr. Becker hitting on the Delray Beach Tennis Center’s championship courts

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Tennis Legend Boris Becker hitting with racquet equipped with a GoPro Hero 4

Elite Copper products combine copper and magnetic therapy into compression sportswear garments for the wrist, elbow, back knee and ankle.

The commercials were being run world wide, with initial runs in Europe and the United States.







Case Study – Necknapperz

Necknapperz is a unique pillow cushion that flips with a zip to a plush kid’s toy. This 2 minute DRTV campaign was produced from script thru post by SPP.

SPP has produced many ‘As Seen On TV’ campaigns for kids and toys. This genre of DRTV spot ha some very specific requirement in order to pass the strict rules of the major children’s television networks.

For Necknapperz, SPP felt a fun, music driven approach was the right combination for success. The music score was custom created and casting required kids with strong dance backgrounds.

The project was shot in one-day with a home location interior providing the stage for most of the scenes. In addition, the dance sequences were also shot on location on a large portable green screen.

Case Study – Bangs-To-Go

Bangs-To-Go is a unique hair extension built into an easy to use headband.

This 2 minute direct response commercial is an example of a great product with a terrible price point. Traditionally, 2 minute DRTV commercials need a price point the falls in around 19.95 to be a success. This product has a price point at more than $100. The only approach that will work for this kind of price, is a ‘Try It For Free For 30 Days Offer” which allows the consumer to try the product and when the thirty day timeframe is up, they are charged for the purchase.

Case Study – Uglu

Uglu was a highly successful campaign written and produced by SPP. The commercial features spokesperson David Jones in the Uglu testing lab set, trying the many different ways to use Uglu.

Products like this require great demos to represent to the audience how the product works. Traditionally, the demos build to a ‘wow’ demo, in this case, sticking the spokesperson to the wall!

Uglu enjoyed several years of success as an ‘As Seen On TV Product’, and SPP produce to other commercials with spokesperson David Jones for this product.

Case Study – Yo-X

Yo-X was an ‘As Seen On TV’ commercial for a dynamic, exciting new Yo-Yo product.

The commercial was shot on-location in a shopping mall with Yo-Yo experts showing off the ‘sick’ tricks that Yo-X can do.

Spokesperson Pete Postiglione was the anchor to this fast-paced, colorful commercial.

Case Study – MacBond Fuze

MacBond Fuze was another ‘As Seen On TV’ product from the manufacturers of Uglu. It once again featured spokesperson David Jones as well as Debi Marie and was shot both on-location and in the studio.

How do you create a wow demo introducing a great new product? You show how it works mounting products upside down in a room! This incredible set and camera sequence offered a great pay-off scene to the DRTV commercial.

Steve Procko Productions – DRTV Demo Reels

Steve Procko Productions are experts in the DRTV/Direct Response category. We regular provide the full creative services from script development through post production, and everything in between.

Long Form Demo Reel

From full 28:30 ‘long-form’ productions to 2-Minute ‘Short Form’ commercials, we offer a boutique-style approach to creative services of = this highly-specialized form of advertising.

Short Form Demo Reel

In addition to creative services our DRTV partners can provide all facets of DRTV advertising and marketing – Media Buying, Web Landing Page Optimization, Fulfillment, Call Centers, Testing and Public Relations.