Posts in category Demo Reel

Tennis Legend Boris Becker and Magic Copper.

What’s New – SPP produces infomercial for ‘Magic Copper’ with tennis legend Boris Becker.

SPP recently completed production a both a short and long-form DRTV commercial for the Magic Copper/Elite Copper brand of sportswear compression products. SPP provided full creative services from script development through post production for this production.

This is a long-form infomercial, timing in at 14:15. The creative approach was to feature tennis legend Boris Becker and NFL network personality Barry LeBrock on a set court side. The locations used in this shoot was the Delray Beach Tennis Center, home to many tennis championships, an upscale mansion in Fort Lauderdale as well as mountain bike trails, parks, medical offices and more.

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Tennis Legend Boris Becker and Director/Cameraman Steve Procko lining up shots for Magic Copper/Elite Copper. Note the GoPro Hero 4 mounted to the racquet and stage in the foreground on the court.

When working with sports personalities, each has their own specific needs and requirements. For the most part, they all have a limited amount of time that they can be available for production. It is critical that the production company be very organized in the approach of each shoot day in order to maximize the amount of shots accomplished.

For this shoot, Mr. Becker was available for two days of production – one for the tennis stadium location and on for lifestyle shots, representing him in his home. In addition, many scenes were shot in both English and German for use during the production european roll-out.

Additionally, Director/Cameraman Steve Procko used five different cameras configured for a number of different situations from high-end Sony broadcast cameras to GoPros rigged on a tennis racquet. The GoPro provided some iconic shots within the infomercial of Mr. Becker hitting on the Delray Beach Tennis Center’s championship courts

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Tennis Legend Boris Becker hitting with racquet equipped with a GoPro Hero 4

Elite Copper products combine copper and magnetic therapy into compression sportswear garments for the wrist, elbow, back knee and ankle.

The commercials were being run world wide, with initial runs in Europe and the United States.







SPP Produces for Thomasville Furniture

Shot on location in Charlotte, NC;  SPP produced a furniture footage library for Thomasville Furniture. The three day shoot was shoot in several homes across the area and featured lifestyle scenes of people enjoying their Thomasville Furniture.

This was the eighth project of this size we have produced for Thomasville. It requires a highly-tuned and organized production team to scout locations, manage talent and wardrobe, organize the styling of each room setting all while on location in private homes.

The footage is used by Thomasville and their dealers to create commercials that air throughout the country.

Talkin’ Money – Financial Literacy Video Series

Talkin’ Money is a trademarked, copy-written educational video series, targeted to millennials, that promotes financial literacy produced by Steve Procko Productions. The show is currently being distributed by Learn360 which Serves more than 25 million students in 33,875 schools across United States and Canada.

The shows episodes feature real-life everyday situations to help give students the knowledge and skills to manage and take responsibility for their personal well-being. Produced in high-definition with high production values, music and original animations, the Talkin’ Money series is designed for multiple video formats. Licensed as videos for corporate websites; in-school educational videos; and DVD’s for the general public.

A representative sample of just some show topics include:

  • What do I need to know about getting a job?
  • How do I learn about the pros and cons of college loans?
  • What is a budget and how do I use it?
  • How much does it cost to own a car?
  • What are my responsibilities with regards to taxes and the IRS?
  • How do I get a credit card, and how does credit work?
  • How do I learn to spend and save smartly?
  • How do checking accounts work?
  • What are the risks and rewards of starting my own business?
  • How expensive is it to live on my own?
  • How do the different types of insurance work, and how do I know what I need?
  • How do I protect myself from consumer fraud?
  • How do IRA’s and 401k’s work?

When polled, the vast majority of adults will tell you that they were never taught the things they needed to know about money when they were in school, and, they wished that they had the knowledge to be financially literate at a young age. Talkin’ Money correlates it’s show topics to the National Standards in K-12 Personal Finance Education as created and maintained by the Jump$tart Coalition® for Personal Financial Literacy, a 501-c-3 non-profit organization based in Washington, DC.

The Talkin’ Money video series is an invaluable tool for teaching high school students what they need to know to be financially literate. This project has been a labor of love by Steve Procko, who saw the need for this type of educational video series by chatting with his own teenage daughter. During those evening dinner discussions on life topics, Steve found that basic knowledge about money was sorely lacking in high school. Daughter Melissa later went on to appear in several episodes and work as a production coordinator on Talkin’ Money for her father.


Steve Procko Productions – DRTV Demo Reels

Steve Procko Productions are experts in the DRTV/Direct Response category. We regular provide the full creative services from script development through post production, and everything in between.

Long Form Demo Reel

From full 28:30 ‘long-form’ productions to 2-Minute ‘Short Form’ commercials, we offer a boutique-style approach to creative services of = this highly-specialized form of advertising.

Short Form Demo Reel

In addition to creative services our DRTV partners can provide all facets of DRTV advertising and marketing – Media Buying, Web Landing Page Optimization, Fulfillment, Call Centers, Testing and Public Relations.

Steve Procko Productions – Generic Demo Reel

In our 30+ year history, SPP has produced regional and national television commercials for clients throughout the United States and Canada.

Our every-growing client list includes both advertising agencies as well as fortune 500 companies and national brands, including: Grey Advertising, Saatchi & Saatchi Advertising, Proctor & Gamble, Bernstein and Rein, Thomasville Furniture, Blockbuster Video, Bassett Furniture, Star Furniture, LaZBoy Furniture, JIF Peanut Butter, Thomson’ Water Seal, Pampers, Vicks 44, WD40, Spectracide, HotShot, Riddex, Uglu, Hug-A-Lots, Necknapperz, Elite Copper, ElimiTag, Title Sports Drink, Polar Beer, Honeycomb Cereal, Publix, Walmart, Rent-A-Center, Scotty’s, Toyota. Honda, BMW, Lincoln/Mercury, JM Lexus, GL Homes, Shaw Floors, S&K Menswear, The Mattress Firm, Aeropedic, Levitz, JCPenny, The Big Screen Store, The Sofa Store, Post/Newsweek, Office Depot, Coleman, PNC Bank