The OrthoShock test lab was the location for a new series of DRTV commercials for OrthoShock, an orthotic shoe insert.
Featuring spokesperson David Jones, the test lab set was built in a South Florida studio.
One particularly interesting aspect of this product was that it contains a non-newtonian property to absorb impact. When you hit the surface of the liquid with a hammer, amazingly, it rebounds! To illustrate this property, SPP created a pool with hundreds of gallons of non-newtonian fluid for a Mr. Wizard-style demonstration. Spokesperson Jones jumps into the pool of fluid and actually runs on its surface for a dramatic climax to the commercial.
SPP handled the full production from script through post production.