Necknapperz is a unique pillow cushion that flips with a zip to a plush kid’s toy. This 2 minute DRTV campaign was produced from script thru post by SPP.
SPP has produced many ‘As Seen On TV’ campaigns for kids and toys. This genre of DRTV spot ha some very specific requirement in order to pass the strict rules of the major children’s television networks.
For Necknapperz, SPP felt a fun, music driven approach was the right combination for success. The music score was custom created and casting required kids with strong dance backgrounds.
The project was shot in one-day with a home location interior providing the stage for most of the scenes. In addition, the dance sequences were also shot on location on a large portable green screen.