Case Study – Bangs-To-Go

Bangs-To-Go is a unique hair extension built into an easy to use headband.

This 2 minute direct response commercial is an example of a great product with a terrible price point. Traditionally, 2 minute DRTV commercials need a price point the falls in around 19.95 to be a success. This product has a price point at more than $100. The only approach that will work for this kind of price, is a ‘Try It For Free For 30 Days Offer” which allows the consumer to try the product and when the thirty day timeframe is up, they are charged for the purchase.